This is a post-graduation thesis project, in which I took the target user group the retailers who sells their products on their vehicle they are also called as itinerant retailers.
The the project consist of research, stakeholder mapping, wireframing and and design development.
User Research, Wireframing , User flow , Style guide
UI design, Testing
Context
Itinerants are retailers who have no specific selling point and sell their products by traveling to different locations. They move from one location to another looking for customers. They are also referred to as mobile vendors.
Challenges
In order to understand the challenges experienced by mobile vendors selling perishables from rural regions, I undertook travels to several villages within Bhopal to find these vendors. Their reluctance to converse with strangers hampered efficient data gathering, as it made the process rather arduous.
Quantitative research
In qualitative research, I interviewed around 10 itinerant retailers of different goods seller, this research helped me to understand the needs, interests, and pain points of the user
Pain points of the retailers
Problem statement
After doing primary and secondary research from customer & retailer side, I came to specify a problem scenario
Rural people are very much dependent on those retailers for non-perishable goods, however they dont have information about the schedule of retailers hence, they cant get goods on time. While retailers have overburden of things to be taken care (eg. inventory, credit, raw material, etc.) this affects their business, therefore many of them can’t sustainably run their business.
Ideating multiple solutions
Design concept
© Saurabh Shiwankar 2023
Behance
Dribble